Press Release 101

Service Description

Ever feel like you're banging your head against a wall? You send news stories off to journalists but never get anything back? Sorry to say it, but your press releases are letting you down. Thankfully, it's easily fixable - and we'll get to the bottom of it during our half-day workshop. We'll take you through the process from start to finish, covering these essential topics: - Identifying and honing a killer story - Making sure you have all the assets to hand - Writing your press release - Sending your release - when to send, how to send and identifying your target audience - What now? How to make the most of your release now it's in the wild.