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BIRMINGHAM’S CELEBrATED VAUGHTONS MANUFACTURER LAUNCHES MEMORIAL JEWELLERY COMPANY

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CELEBRATED Birmingham manufacturer, Vaughtons’ storied, 200-year history includes making the 1908 Olympic medals; an FA Cup trophy and badges for Rolls Royce, McLaren and Aston Martin cars and it has now launched Phoenix by Vaughtons, which sells memorial jewellery with ashes encapsulated within vitreous (hot glass) enamel. 

 

This is the first direct-to-consumer business for the bespoke metalworks company, whose artisans will be creating a range of handmadememorial jewellery at its Well Street workshop in Birmigham’s Jewellery Quarter, using handpicked suppliers from the Birmingham business district. 

 

Speaking of the new venture, owner Nick Hobbis says: “Phoenix by Vaughtons has been three years in the making, and we launch after a long period of intense testing and research. 

 

“The memorial jewellery market is relatively new to the UK and our new venture comes from a very personal place. One of my fellow directors spent months trying to find memorial jewellery after her father passed away and the ring she bought has tarnished and faded over time. We all looked at it and thought, ‘We need to do this better. We’ve got a team of incredible artisans in our workshop and the best suppliers in the UK. There’s no reason for anybody to be disappointed by a piece of jewellery that is so important to them.’ 

 

“Phoenix by Vaughtons aims to put that right. Memorial Jewellery should be a keepsake not just for the person who buys it, but as a family heirloom that can be passed down through generations. That’s why we spent so long testing and working on our techniques before we launched.” 

 

Phoenix by Vaughtons launched this week with a capsule collection of rings, pendants and charms, and promises to expand its range throughout the year. 

 

The jewellery features hand-laid glass, into which the ashes of customers’ loved ones are carefully inserted, giving them a beautiful, sparkling appearance, not dissimilar to diamond dust. 

 

Phoenix by Vaughtons is proudly supporting local businesses, with its raw materials (Gold and Silver) coming from within half a mile of their Birmingham workshop. 

 

Nick says: “Our products are all very proudly made in Birmingham, and that’s important to our whole business model. Of course, there are benefits in terms of sustainability and our impact on the planet, but it’s also important to us that we know our suppliers and have great relationships with them. 

 

“We know that some companies in our industry are buying in rings and pendants in bulk from the Far East in order to keep costs down, but it was never a route we wanted to go down. Plus, a reduction in cost also leads to a reduction in quality.

"We believe in supporting local business and also being able to vouch for the provenance of our materials, and the high quality that we provide to our customers.

 

“If I have any issues with a product or want to talk to a supplier, I can walk around to their office and have a chat over a cup of coffee. That makes a big difference and it’s always been the way Vaughtons operates.” 

 

With rings starting from £399 and pendants from £329, the range has been carefully priced to offer incredible value for money from a company which has previously made insignia and jewellery for Royal Families, Heads of State and wealthy Middle East customers. 

For further information, images or to request interview opportunities, please contact matt@cultmediacollective.com / 020 8355 7864

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