Vegan fast food chain backed by Sir Lewis Hamilton
About Neat Burger
Neat Burger is a brand-new fast-food concept and the world’s first plant-based sustainable burger chain.
The brand is backed by five-time FIA Formula One World Champion Lewis Hamilton, in collaboration with hospitality organisation The Cream Group and investors, as well as UNICEF Ambassador and early backer of Beyond Meat Tommaso Chiabra.
Neat Burger opened its first site on September 2nd, just off Regent Street, in London, with the goal of appealing to not only those who follow plant-based diets, but any individuals, meat-eaters included, who want to eat delicious meat-free dishes that are more sustainable, healthier and ethical. 14 franchises are already planned in the next 24 months.
Our launch campaign for Neat Burger spanned the globe, with coverage as far afield as Australia, Mexico and Russia. Using key personnel from Cream Group and its partners, we secured a presence for Neat Burger at food industry conferences and expos, positioning the brand as a frontrunner in the emerging vegan fast food market.
We knew that Neat Burger would succeed on the quality of its offering and we worked with Cream Group to create a launch-day campaign that put burgers directly into the customers' hands by offering the first 1,000 visitors a free burger. It was a huge success, with queues snaking around the block for the entire day and feedback from those present helped spread the word that Neat Burger was a competitor not just for other vegan brands, but for the whole of the fast food burger industry.
- 742 pieces of coverage in leading media publications, through multiple languages, across the globe, including The New York Times, The Guardian, Esquire, Bloomberg, Forbes, Independent, ESPN, 20 Minutos, Fox 41, Financial Times, GQ Magazine, The National, BBC, EuroNews, and many more.
- Our campaign has directly led to more franchise opportunities. Further, A-list celebrities have also been lined up to help with the brand's swift expansion into America.
- 9.25 billion online readership
- 16.4million estimated coverage views - 28 links from coverage -
- 3.7 million circulation