One of the world's most collectable artists
About Mr. Brainwash
Mr Brainwash is one of the world’s most collectable and provocative contemporary artists, who was catapulted to fame in 2008, following his Life is Beautiful LA exhibition, which made history as the most highly attended private view of all time with more than 50,000 visitors and artwork selling for six figures.
He famously starred in Banksy’s Oscar-nominated Exit Through the Gift Shop documentary, charting his meteoric rise to fame and he said: "Banksy captured me becoming an artist. In the end, I became his biggest work of art.”
Since then, Mr Brainwash has designed album covers for Madonna, Rick Ross and Michael Jackson, collaborated with everybody from Mercedes-Benz, the Beckhams, First Lady Michelle Obama - for her Let Girls Learn organisation - and Pope Francis for his Scholas youth foundation.
The pop art phenomenon - AKA Thierry Guetta - appropriates and reinterprets the classics and offers his signature, subversive takes on the modern world through paintings, sculptures and large scale statement pieces.
The world’s leading gallery group, Clarendon Fine Art approached us to promote Mr Brainwash’s eagerly awaited exhibition at the restored Battersea Power Station, followed by a UK tour.
We were appointed just a month before the show, and rose to the challenge, creating a campaign which included a star-studded private view and a suitably larger-than-life unveiling of Mr Brainwash’s Life is Beautiful sculpture, using giant red helium balloons.
We secured celebrity guests for the packed private view including Boy George, Prodigy frontman Maxim, Daniel Lismore, Pandemonia, Johnny Vaughan and Phillip Sallon. And we arranged for Getty’s legendary photographer Dave Benett to shoot the event.
Inspired by the red balloon motif in Mr Brainwash’s work, we created a stunt which saw us attaching a mass of giant, heart balloons to a branded cloth in the middle of Battersea Power Station’s grand turbine hall.
After a crowd had assembled, Mr Brainwash appeared for the big countdown, when the balloons dramatically rose up the Power Station’s grand hall, taking the cloth with them and revealing his stunning artwork.
And in just over three weeks, we placed 50 pieces of print, broadcast and digital press about the exhibition in titles including Evening Standard, Metro, Daily Mail, Daily Mirror, regional TV news, AOL and Yahoo as well as a Time & Leisure magazine cover.
Securing celebrity guests for the VIP private view including Boy George, Prodigy frontman Maxim, Daniel Lismore, Pandemonia, Johnny Vaughan and Phillip Sallon.
Creating a press stunt, unveiling Mr Brainwash’s new sculpture using giant red helium balloons inside Battersea Power Station
Placing more than 50 pieces of quality press in just over three weeks, with an online readership of 1.3B and an offline audience of 1.7 million.