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liforme

WORLD-LEADING YOGA BRAND LIFORME LAUNCHES RADIANT SUN MAT

The world’s leading yoga mat brand, Liforme is providing sunshine throughout the colder months with the launch of its Radiant Sun mat on 11 October, featuring warrior-like grip, a planet-friendly design and its trailblazing, Alignment System with unique, patented waterproof barrier.

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The new designs are printed with durable, non-toxic inks in warm yellow, orange and red on yellow and blue surfaces.

They are available in standard sizing and feature the Radiant Sun Alignment Guide - Liforme’s signature, intuitive and physiology-based design to assist solo practice by working as a navigational tool to ensure your alignment is in check.

Liforme is the revolutionary product that launched a billion dollar industry and it became the first British yoga company to earn B Corp Certification, after achieving one of the best Impact Assessment scores of all time in its sector - B Corp status is only awarded to companies with high standards of social and environmental impact.

The company has revolutionised the yoga world with its eco- friendly, best-in-class mats, after spending five years developing their GripForMe technology, using high quality, non- toxic and planet-friendly materials, which maintain their grip and represent a huge leap forward from the slippy, non- degradable plastic mats, which could take hundreds or thousands of years to degrade and contain toxic, harmful chemicals.

The specially-engineered top surface wicks away moisture from your hands, so the more you sweat, the GRIPPIER your mat becomes - no more slipping in your Downward Dog.

A patented waterproof barrier prevents any moisture from making its way through the top surface and into the rubber base - making it much more hygienic and easier to clean.

Regularly copied but never equalled, Liforme mats remain the best reviewed yoga mats of all time, scoring more than 4.9* over thousands of reviews globally and amassing fans, including Meghan Markle, Jennifer Lopez and Fearne Cotton.

Liforme offers a range of yoga mats, including custom designs, kids, travel and XL sizes, which are all non-toxic, PVC-free and when disposed of after their lifecycle, will biodegrade in normal landfill conditions within 1-5 years, effectively turning into fertiliser to nourish the earth, rather than poisoning it.

The new mat will be available from www.liforme.com in standard size for £140 and a complimentary bag is included with every mat.

Liforme has also launched new designs and colourways for its popular Majestic Carpet, Mindful Garden and Cosmic Moon full size mats, travel mats and pads.

Liforme founder, James Armitage says: “Like all of our mats, Radiant Sun is longer and wider than regular yoga mats, provides firm stability and soft cushioning and is planet-friendly and body-kind.”

The company has never faltered in its mission to improve not just its unique and groundbreaking products, but its impact on the planet, by pushing boundaries, being eco-friendly, ethical and socially just. To date, they have planted more than 300,000 trees with Tree-Nation and donated more than $750,000 to charity partners including WWF, GLAAD, Friends of the Earth and Yoga Gives Back.

 

Liforme products are designed by Yogis, for Yogis and are sold in more than 180 countries. Their global community of more than 500K yogis, customers and business partners promote a common goal to ‘Live For More.’

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For further information or to request high-res images, samples or interview time, please contact: charli@cultmediacollective.com / matt@cultmediacollective.com / 020 8355 7864

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