120 supercars. 3,000 miles. 5 countries.
About GUMBALL 3000
Gumball 3000 is a 3,000 mile, annual motor rally, with a different international route each year, which combines celebrities, music, fashion and entertainment.
It was founded by British entrepreneur Maximillion Cooper in 1999, with a vision to create "the greatest bucket list experiences possible behind a wheel."
Gumball 3000 appointed our agency to promote the international motor rally’s 15th year, which saw its grand return to its birthplace, London.
And we handled the entire press office for the event, which saw 120 supercars driving 3,000 miles across two continents and five countries in seven days, via motor racing circuits, football stadiums and castles.
Regent Street was closed down for the spectacular event, which saw thousands of fans lining the street to watch. Stars including David Hasselhoff, Tinie Tempah, Dirty Sanchez star Matthew Pritchard, Xzibit, Eve and Deadmau5 took part and we assisted in securing additional celebrity Gumballers to join the rally, including Jonathan Ross and David Haye.
We were also tasked with promoting the launch of Gumball's energy drink as well as collections for the lifestyle brand's fashion line.
In addition, we looked after the PR for the Gumball Festival, which featured extreme sports demonstrations, live music, the Golden Square car displays and star-studded afterparty of the London leg, at another client we represented, Cirque Le Soir.
The campaign was a huge success, with thousands of pieces of global editorial, covering each leg of the rally, along with amazing photo and broadcast stories, interviews with Gumball founder Maximillion Cooper, celeb participants like David Hasselhoff and Jonathan Ross, features and news stories.
We closed the campaign with coverage including a Hello! magazine speacial, about founder Maximillion Cooper and rapper Eve completing the rally in separate cars and then ending it by getting married at the finishing line in Ibiza, after the couple met at the event in London.
More than 1,000 pieces of quality, global coverage.
Placing Maximillion interviews about Gumball in The Times, Telegraph, a six -page Loaded magazine interview, FHM, Sorted, #5 among others.
Enlisting stars like David Haye and Jonathan Ross to take part and securing a Lamborghini to do it in and placing ongoing, national coverage about their journeys.
Managing all of the photographers and press throughout the 3,000 mile rally and working the London event, arranging photographer accreditation and press interviews.
Securing blanket coverage and interviews with Deadmau5 in places including Evening Standard and NME about taking part in his “purrari” - a Ferrari wrapped in a cat meme
Spreads about the rally in The Sun, Daily Mirror, Daily Star, Daily Express, Metro and Evening Standard and covers of titles like The Times 2, Stand Out and The Telegraph Luxury.
Placing interviews with Tinie Tempah about Gumball in titles like Top Gear Magazine
Placing interviews with David Hasselhoff about taking part in the rally in most major newspapers as well as regional titles and broadcast.
Interviews, news stories and images of Maximillion and Eve ending the rally by getting married in Ibiza, plus a Hello! special.