Charlotte church
Reclaiming her story & launching new musical direction
About Charlotte
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Charlotte Church is a Welsh singer-songwriter, political activist, feminist and TV presenter.
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She was catapulted to fame as a classical singer when she was just 11 and performed all over the world.
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She's now an alt pop solo star, gained a massive following on the festival and club scene over the past seven years with her Late Night Pop Dungeon gigs, and is the founder of The Dreaming wellness retreat and The Awen Project, an alternative learning environment for young people.
Our work
Charlotte Church shot to fame at a young age and had been surrounded by a team, who told her what to do and say. She wanted to change all of that and reclaim her voice, story and direction with her own, carefully selected team.
And we’re so happy she chose us for this campaign, which showed the world the clever, funny, refreshingly unedited feminist powerhouse she is and introduced her exciting, new musical direction.
Our agency handled the press campaign for Charlotte, and promoted her Four and Five EPs, single release and music video. We also launched Charlotte’s own publishing company, See Monkey Songs, created to support Welsh musicians with a shared platform.
Our carefully managed campaign avoided tabloids, which had blighted her experience in the spotlight as a child star and young woman. Instead we focussed on top tier, quality press and music titles, which resulted in hundreds of positive, intelligent and impactful interviews, reviews, features and news stories.
Highlights included a five-page cover interview with Stylist Magazine, an NME Magazine cover, The Guardian cover interview, a second Guardian cover feature which saw her exploring iceland, Metro Life & Style cover interview, The independent Magazine cover interview, Times 2 cover interview, plus interview spreads in The Observer, among many more.
We also put together a launch event for Charlotte’s Four EP at Hammersmith’s Riverside Studios, where she performed new songs in a futuristic, UV costume with illuminated tentacles, which were wrapped around the audience, who could control the colours using interactive buttons. All audience members were slathered in UV paint on arrival.
These otherworldly images went everywhere, followed by glowing reviews of the EP in titles including NME, Clash, The Quietus, The Independent, The Line of Best Fit, Buzz to OK! Magazine, Gay Times, Digital Spy, BBC Radio 6 and Female First.
Highlights included
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More than 600 quality pieces of press including covers in Stylist Magazine, NME Magazine, The Guardian, The independent Magazine, The Times 2 and The Observer.
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An EP launch event at Hammersmith’s Riverside Studios, which secured blanket coverage and featured a futuristic costume, with tentacles which wrapped around the audience, who could control the lights with interactive buttons.
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